About Our

Messaging Services

Effective business communication is vital to the success and growth of every organisation. Aside from improving your internal company culture by aligning employees with core company values. Communication should always be engaging, a dialogue between a brand and the customers - never a monologue. Communication is the lifeblood of your organisation, and our services do it ‘Better’.

Mission

Brand Positioning

99% of brands are after the same thing. A nice, cosy spot in their target consumer’s mind. A spot created by their brand positioning strategy setting them apart from competitors. To achieve this, it’s only healthy your brand occasionally tweaks its brand positioning strategy to maximise its success.

However, frustratingly, it’s next to impossible to see your brand through the eyes of external stakeholders without external support.

That’s where we come in.

Unfortunately, we can’t quite guarantee you positive brand positioning in all of your target consumers’ minds (maybe we need to hire David Blaine), but we’ll certainly do our best to at least leave a lasting impression.

Our collaborative brand positioning strategy is centred around you. From learning as much as we possibly can about your brand to analysing competitors, we seek to locate the little shining lights that make your brand special and will help to amplify them for all to see. This can be through recommending a certain type of creative marketing campaign, a logo change, or perhaps changing the tone of your website text, it differs greatly from brand to brand, but the goal never waivers. We work to influence consumers’ perception of your brand, helping to bring about a competitive advantage that ultimately utilises brand positioning to attract more customers and grow your business.

Vision

Market Research

In the competitive business landscape of 2022, your business simply must be doing market research to avoid being at a significant disadvantage.

Are you puzzled as to why your products aren’t selling as well as you expected? Market research.

Do you want to launch a new product or service? Market research.

Are you interested in investing in digital advertising? You guessed it, market research.

Through conducting market research, your business benefits significantly. It allows you to develop further insight into your target market, collects a database of opinions on potential ideas, and ultimately allows you to make more informed business decisions. It’s a no-brainer really!

‘Better’ provides your business with a competitive advantage over competition due to our three parameters to market research success.

1) Development – ‘Better’ market research aids your company’s development by setting you a ‘base’ to plan your growth from here on out.

2) Customer-centric – Unlike other agencies, our market research is tailored toward your audience. Therefore, your results will allow you to cater new ventures toward your customers’ specific needs.

3) Competitor Research – Alongside the market research subject you request us to carry out, we also provide comparative studies on other businesses sharing the market with you, allowing us to locate potential gaps in the market and your unique selling points.

Mission

Offline Marketing

Despite the evolution of the marketing industry alongside the growth of digital technologies, there is no doubt that offline marketing services can still provide effective results for your business. BETTER offline marketing covers the breadth of disciplines available to you offline whilst also embracing the new technologies and analytics tools that can maximise your campaigns ROI.

Whether you want to make promotional rubber ducks, your own creative billboard, an attractive exhibition stand, or the perfect business card, ‘Better’ has a solution to your offline marketing queries, complimenting your digital campaigns with great success.

Our offline marketing services include:

· Marketing strategy development

· Promotional merchandise

· Exhibition stands

· Direct mail

· Printed marketing - such as brochures, flyers, and business cards.

· Marketing advice and consultancy

· Photography

Vision

Messaging, Storytelling and Tone of Voice

Storytelling has become one of the essential components of every successful marketing strategy. It sets apart a simple business from brands with a vision whilst influencing whether you convert a sales lead or risk missing out.

It requires creativity, strategy, skill, and practise, helping to simplify your brand's core messaging and allowing you to connect with your audience far more effectively. In fact, `Stories are 22 times more memorable than facts and figures alone.'

BETTER messaging goes beyond social media copy and blog posts. We build an effective brand story that is integrated across all aspects of your business, from your stock room to national press coverage.

As with all BETTER services, we work in collaboration with YOU. Developing an understanding of what your target audience wants to see and using this knowledge to create an effective brand message that you are passionate about and want to convey.

"If you don't give the market the story to talk about, they'll define your brand's story for you." David Brier.