About Our
Digital Services
Across its many forms, the number one rule of marketing has always been to connect with your audience in the right place and at the right time. Today, that place is the internet. Potential customers may be aimlessly scrolling social media, staying updated on news sites and blogs, or trying to find answers to their queries and needs. The possibilities are endless, but one thing’s for sure, your audience is there.
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Digital marketing methods help you reach a larger, more targeted audience than ever before whilst also allowing you to measure your strategies success and adapt it as you see fit.
Mission
Influencer Marketing
Want to increase your brand's exposure across the digital space?
‘Better’ influencer marketing constitutes more than just finding mega-influencers and pairing them with your brand. With nearly a decade of influencer marketing experience and having worked alongside some of the worlds biggest brands, we understand the importance of building meaningful relationships between your business and influencers. Our tried and tested approach helps create a dialogue between creator, consumer and brand, leading to more effective influencer marketing campaigns that subsequently drive your brand's growth.
With over 70% of consumer buying decisions now influenced by social media, there has never been a better time to utilise influencer marketing to deliver on your business goals.
‘BETTER’ work alongside our clients to build a creative influencer marketing roadmap that guarantees success. Whether your goal is to generate awareness of a new product, gain an advantage over competitors, or double your Tik-Tok following, we’re here to get you more from your influencer marketing campaigns.
Vision
Social Media
Simply put, in 2022, your business needs a highly effective social media strategy to succeed.
Social media is now more than just a powerful medium to build relationships and display your brand personality to your target audience. Social media is your press office, customer support service, and where many of your potential customers make their buying decisions.
Pertaining to goal setting, with an effective social media strategy the world is your oyster.
When it comes to our client’s social media strategy, BETTER strives to 'do more', applying a proactive approach that allows us to be quick on our feet and adaptive in a fluid social environment. We offer a 360° social media programme that is tailored to your brand's goals and objectives, going beyond one-off campaigns by creating a sustainable roadmap, which is accompanied by ahead of the curve social media training.
Our social media experts have helped hundreds of clients in a range of different industries over the years, meaning that not only do we guarantee you improved results, but our approach is likely to save you time and money as well.
Mission
SEO (Search Engine Optimisation)
As your prospective customers continue their transition to the digital world, if you want to maximise the success of your business (increasing website traffic and ultimately your pool of potential customers) appearing towards the top of Google’s organic search listings truly is king.
Simply explained, SEO (Search Engine Optimisation) is the process of optimising your website to increase its visibility when people search for products or services related to your business. This aspect of your website is technical and requires a high-level understanding of how search engine algorithms work (BORINGGGGG).
Luckily for you, here at ‘BETTER’ we have you covered. We understand Search Engine Optimisation is arguably the fastest moving marketing sector, with the majority of your competitors most likely already implementing some level of SEO to try and rival you in search rankings. To give you a competitive edge, our team of SEO experts at ‘BETTER’ have multiple years of industry experience, priding themselves on ‘being ahead of the curve’ in the increasingly complex search landscape.
Whether you require a bit of search ranking maintenance or are just getting started on your SEO journey, ‘Better’ can develop a search strategy tailored to you, helping to increase your search ranking, leads, conversions and ultimately revenue.
Vision
ASO (App Store Optimisation)
As the business world becomes increasingly tailored toward digital and mobile communication, the benefits of apps for your business are now more apparent than ever. It’s no longer a question of, “Does my brand need a mobile application?”, Rather, “How do I optimise my app to get the best results for my business?”
The younger brother to SEO, ASO (App Store Optimisation) is the process of improving app visibility within the app stores and increasing app conversion rates.'
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With over 5 million apps now available to download from both the Apple App Store and Google Play, never has ASO been more essential in the process of making your application discoverable for your target audience, sequentially giving you a leg up on competition.
‘BETTER’ communication goes beyond creating a fully functioning app, as our ASO experts transform your app store rankings using their expert knowledge of app name, icon, description and keyword optimisation.
By making the most of ASO, not only will you see a considerable boost in installs, but you will also connect with a relevant audience that wants to engage with your product.
Mission
Digital Advertising
Free traffic is always the goal. The holy grail of marketing if you will. However, very rarely is it a sustainable long-term solution for your brand. In an incredibly competitive business landscape, you should want assurances, guaranteed traffic which you can then convert to happy, loyal customers. The secret is digital advertising.
When trying to put together a digital advertising campaign that’s worth both your time and money, it’s easy to feel overwhelmed by the countless options now available to you.
Do you want to advertise on search or social? Instagram or Spotify? Do you want to target people based on their position in the sales funnel, or maybe by a specific demographic?
The list of questions you must ask yourself seems to go on and on. Well, the good news is you don’t need to worry.
Our digital advertising experts are certified to deploy high-quality digital advertising strategies on both search engines and social media, helping to deliver instant results that are tailored toward your brand's goals and objectives.
As with all of the ‘Better’ services, our digital advertising campaigns do not skimp on creativity. Our team are always on-hand to create stunning imagery and hard-hitting messages, ensuring your ‘Better’ campaign is impossible to miss.
What’s more, it’s fair to say our experts have been around the block a few times, they’ve seen the digital advertising space expand over the years, and have evolved alongside the industry. Consequently, ‘Better’ digital advertising campaigns are now supported by the best data analysis tools, ensuring we can continue to adapt your campaign to maximise its success.
Vision
Content Marketing
Content marketing is simple. Its primary purpose is to build meaningful relationships with customers, subsequently driving relevant traffic to your website, increasing brand recognition, and in turn giving prospects a little nudge down the sales funnel.
Whether you want content marketing in the form of a series of blogs, newsletters, videos, or social media posts, ‘Better’ will work alongside you to draw up shareable, entertaining content that we will continue to monitor and optimise to ensure it’s seen by the right people on the right channels.
In 2022, content marketing requires a diverse range of specialisms to maximise its success. Our copywriters, designers, and SEO experts will not only bring your content marketing to life but also give you an edge over your competitors through the use of industry-leading tools and knowledge.
Mission
Webdesign
Your website design is arguably the make or break when trying to turn a prospect into a profitable customer. Not only do you need to captivate your website visitors with high-quality visuals, but your website’s content and user-friendliness are also paramount when looking to secure those prospects you worked so hard to get to your website in the first place.
At ‘Better’, we develop websites that take your users on a ‘journey’. Every aspect of your website influences the next step in which your prospects take, and by creating a website design that is tailored toward your target audience, we can methodically move your prospects through your website and subsequently the sales funnel, from introducing the services your brand offers, right through to purchase.
What’s more, with over 50% of website traffic now coming from mobile devices, we guarantee all of our website designs are optimised for mobile, ensuring your prospects have a consistent, intuitive, BETTER website experience.
Once we have created a website you love (we encourage your feedback throughout every stage of the website design process), we are more than happy to continue updating and optimising your website for you. Although, if you want to take control, our web geeks offer some of the best website design training around.
